Thoughts, stories and ideas.

The Potentials of a Business Analyst

1. Translators Between Business and Technology Business Analysts convert business needs into technical requirements, ensuring that what engineers build actually drives measurable value. * They help organizations avoid wasted tech spending by aligning AI, automation, and data initiatives with clear business outcomes. * In AI projects, BAs define use cases, success metrics,

Why?

Every team I have worked with, whether IT, Sales, Marketing, HR, or Digital Transformation, struggled with the same problem: we have endless tools for documents, chats, and tasks... yet we still lose context. We know what we decided, but not why. That gap, between knowledge and reasoning, is where so